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Faint
Praise: The Plight of Book Reviewing in America by Gail Pool University of Missouri Press Summer 2007 |
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Too Many Reviews of Scholarly Books
Are Puffy,
Nasty, or Poorly Written
This article was published in the Chronicle of Higher Education as a Point of View essay. In a book review attacking a structuralist treatment of
Pope published several years back, the reviewer proclaimed: “I challenge
anyone to produce an instance of a new and valid insight into 18th-century
literature produced by the ever-multiplying zealous practitioners of la
nouvelle critique.”
Swelling to a crescendo, he went on: “It is time for those of us
continuing to practice historically sound scholarship and rhetorically
informed close reading to declare that the emperors of the new methodologies
have no clothes.” As a
reader, I enjoyed the image of naked scholars, but I dismissed the
review. Given his theoretical
position, the reviewer was unable to discuss the book on its own terms and
could not possibly have given it a fair reading. In more
than 10 years as a book-review editor and reviewer, I have become
increasingly aware of how often editors and reviewers fail to treat books
fairly. Matching books with reviewers
is a sensitive issue in the academic world, where so many people have turf to
protect and axes to grind, but other issues are also troubling. For
example, while writers rarely seethe over a review so boring that only a few
will ever finish it, a dull review fails to do its book justice no less than
a hostile one—which may at least arouse interest. Many reviews, even in scholarly journals, are puffy, nasty, or
poorly written, and many reviewers neglect to evaluate or even describe the
books they review, often choosing to ignore them altogether and discuss
issues that interest them more. Only an
innocent would deny that many academic reviewers use reviews to help friends,
demolish enemies, and further their own careers. Nevertheless, my impression is that most editors and reviewers
do not deliberately treat books unfairly.
Rather, in an undertaking where conflicts abound and neither standards
nor moral guidelines are defined, the question of fairness is seldom foremost
when decisions are made about which books to review, who should review them,
and how they should be treated. “Being
underreviewed is the worst thing that can happen to a writer’s sales,” wrote
Thomas Fleming a few years ago in the New York Times Book Review. Perhaps, but for academics, whose books
are unlikely to become best sellers, being underreviewed has other
repercussions, which are sometimes equally material. Professors have been known to complain
that their books did not earn them a promotion, for example, because they
failed to garner enough reviews. (One
wonders, however, if a dozen drubbings would have helped their careers.) Scholarly
books and other serious non-fiction compete for review space in professional
journals and library periodicals and, if they are not too specialized, in the
intellectual magazines, quarterlies, and newspapers. The various types of publication address
different audiences (though with considerable overlap) and the editors try to
select for review the books they think will interest their readers. In
selecting books, no editor can possible read all the eligible titles. Most tend to look first at the prominence
of the author and the importance of the subject. Other criteria include the editor’s own interests, the
recommendations of friends and colleagues, and—often decisive—the
availability of a reviewer capable of both evaluating the book and writing a
good article. Another
and by no means trivial factor is whether a review copy can be obtained. Unlike popular books, whose publishers
distribute advance copies for review, scholarly titles are usually sent to
reviewers only at the authors’ or editors’ request. While most publishers try to respond to such requests, many
either forget to do so or send books out too late for the magazines that
review books only within a year of publication. Often I have had a book reviewed simply because it was on hand
when my first choice failed to arrive. Individually,
the selection practices are understandable, but their overall effects are
often unfair. Not only do some books
receive many reviews while others receive almost none; the number of reviews
may have little correlation with the quality of the book. Emphasis on an author’s prestige puts
unknowns (whose books might actually be better) at a disadvantage and fosters
the celebrity culture already prevalent in academe. Moreover, what appears to be a decision not to review a title
may in fact be happenstance. While
publishers often say a negative review is better than none, authors are
understandably ambivalent. They want
their books to be treated well—preferably praised; if their work s
criticized, then at least it should be understood and certainly not
abused. How a book fares depends
largely on the choice of reviewer—often a difficult problem in specialized
fields. When
choosing a reviewer for a scholarly book, journal editors rely on experts in
the field who, as supporters or opponents of the author’s point of view, are
likely to be biased. They may even
know the author as a colleague or student, or see him or her as a potential
reviewer of their books, grant proposals,, or applications for tenure. In some cases, an editor who wants an
even-handed review of a book in a close-knit field will be unable to find a
disinterested critic. In others, the
editor might not seek such a reviewer, for a variety of reasons. For one thing, editors are themselves members of the
scholarly community, with interests to protect. What if the author to be reviewed is, say, a powerful figure in
the editor’s field, a good friend up for tenure, or the chairman of the
editor’s department? In such cases,
it is easy to find oneself compromised. For
another, editors, too, have views they would like to see promulgated. When they have strong opinions about
issues raised in a book, they may choose a reviewer who will support them—an
exercise of power that is one of the rewards of being an editor, a difficult,
often thankless task. Sometimes
editors may look for a biased reviewer in the hope of acquiring a provocative
article rather than the bland commentary so common in academic
reviewing. At other times, they may
end up publishing reviews they suspect are unfair or even know to be so,
although they would rather reject them.
The reviewer who submitted an ugly exercise in one-upmanship, for
example, may be too powerful to oppose.
Or they, like most editors, may be reluctant to question a reviewer’s
judgment, especially when they themselves have not read the book, or feel
uncomfortable rejecting or asking for revisions in unpaid work. Editors are harried, need copy, and may
simply be grateful finally to receive a review that is already two years
overdue. Biased reviewing is not unique to scholarly journals:
perhaps the nastiest examples can be found in the intellectual
magazines. Nevertheless, a hostile
journal review can sometimes do an author more harm than one in, say Commentary
or the New York Review of Books.
Books reviewed in such magazines are likely to receive many reviews
(pro as well as con), whereas a scholarly book may receive only one, in a
specialized journal. If that one
review is unfairly negative, there will be no others to offset the reviewer’s
judgment or its effect on the author’s career. Reviews
by experts may sometimes be used more to build careers or settle scores than
to evaluate scholarship. But reviews
by generalists can prove equally inadequate.
Recently, an academic librarian remarked to me that she had acquired a
book praised as history by generalist reviewers, which the American
Historical Review had just branded as mostly fiction. Curious, I looked at some of the
reviews. The Times Literary
Supplement had also denounced the book, saying it was spurious
history. However, Publishers
Weekly had praised its “solid but unobtrusive scholarship”; Library
Journal had recommended it “to non-specialists as well as to
historians”; and the New York Times Book Review’s critic, a linguistics
professor, had ignored scholarship (and the book) and given his approval. One
thing brought home by those reviews is the degree to which readers take
reviewers’ words on trust. Unless
reviewers lose that trust—because of overt bias, as in the review of the book
about Pope that I mentioned above, or because of obvious inaccuracy—readers
have no way of knowing if a reviewer has misrepresented a book, reflected
unrecognized biases, or omitted something important. Writing
reviews, said the poet and critic L. E. Sissman, in his essay “Reviewer’s
Dues,” is “a vocation, a craft, a difficult discipline, with its own rules
and customs, with a set of commandments and a rigid protocol.” Reviewing is not usually so esteemed,
however—either in the literary world, where it is often viewed as hackwork
(even by reviewers), or in the academic world, where, in the words of an
English professor I know, “it isn’t taken seriously as writing.” I
believe that reviewing should be taken more seriously in academe—as a
professional responsibility and as challenging and valuable work that will
“count” for tenure—but doing so will not necessarily solve all the
problems. For example, if reviews
were given more weight in tenure decisions, they might well become even more
careerist and self-serving—more unfair—than they currently are. If the quality of reviews is to improve,
editors and reviewers will have to define more clearly the ethics of their
tasks and address more directly the complex question of fairness that is at
the heart of their work. |